Search marketing, or having your ads appear next to relevant keywords in search engines, is a hyper-targeted way to get more brand recognition — and according to the data plays a huge role in purchasing decisions. But a retargeting campaign can make your ads even more strategic, enticing people to think of your brand beyond…
Special thanks to Mindzai Creative of Atlanta, Ga. for being a genuinely awesome print sponsor! That’s right, the kick-off for SoCon12 is JUST around the corner. Material has gone to the printers, the rooms have been reserved and details of logistics and all that fun conference-type-stuff is getting wrapped up. But, if you’re anything…
Fundraising is difficult, so why not expand your reach and raise more money online? After all, a lot of people are on the Internet most of the day anyway. By providing the option for people to support your cause digitally you increase the chance that people will give to you and share your cause or…
“Technology come to life.” That is one way to think about augmented reality. Augmented Reality — or AR, as it’s often quipped—projects graphics, videos and possibly more on top of real life, providing an enhanced view of the world through an electronic lens. One common example is the yellow “first-down” lines superimposed on TV screens…
It’s no secret: the dynamics of publishing are changing. As people continue to shift to a digital-first lifestyle – everything from an increased use of social media to downloading e-books for the Kindle Fire – authors, publishers and retailers have been forced to adapt. That’s not necessarily a bad thing, though. “Before social media, [for…
Niche and unsaturated growth markets are where it’s at. That’s what producer and entrepreneur Selah Abrams believes. If you’re hoping to create your own business opportunities, you might want to take note of this. “Look to niche, unsaturated markets, both in terms of content and physical location,” Abrams told us. He started out by bootstrapping…
Somewhere between the phasing out of the telegraph and reaching 180 millions tweets per week we lost our way, or at least overlooked a few things. Now, an ominous monster lurks in the shadows waiting for the opportune moment… we call it Stupid. In a world where attention spans measure in milliseconds and access to…
For an increasing number of people, watching TV is no longer a passive, solitary thing. Even if you’re sitting alone on your couch, you can easily make watching your favorite shows a social experience. From Twitter hashtags to Facebook’s frictionless sharing of what you’re watching on Netflix and apps to complement your viewing enjoyment, social…
Desiree Scales owns an award-winning company, Bella Web Design, Inc. She has extensive experience in web design, branding, search engine optimization, online marketing and social media coaching. She also hosts The Bella Buzz, a weekly podcast dedicated to online marketing topics, tools and tips for business owners. Her session at SoCon12 is called “The Great…