Category Archives: Social Media

#SoCon12 on Twitter

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On Quaint, Atlanta-Area Attractions and Superb Education

SPSU_ETCMA

If you’re familiar with the Atlanta area you probably already know a good bit about the City of Marietta. It’s great, we have to admit, and that’s not just because it’s our county seat or because it’s a welcomed supporter and sponsor of this year’s SoCon12 conference. The city, located just north-west of Atlanta, boasts…

Social Media and the Law: How to Reduce Your Risk

social media and the law

Social media and the law. It’s probably not something you think about everyday—or every tweet, for that matter—but, if your not careful, you may find yourself stooped in regret. 2011 saw a spike in legal action in the online social realm. Now, attorneys are predicting 2012 will bring even more lawsuits and court decisions. So it’s…

Special Thanks to Kennesaw State University for Their Support (And for Putting Up with Us)

Kennesaw State University

This year, we’re excited to have such a groundswell of support from around our own Kennesaw State University. As the college we call home has continued to expand, so has the breadth and depth of the courses offered. Whether you’re straight out of high school, looking to snag that advanced degree or furthering your career…

How Search Retargeting Can Strengthen Your Brand’s Web Advertising

search retargeting

Search marketing, or having your ads appear next to relevant keywords in search engines, is a hyper-targeted way to get more brand recognition — and according to the data plays a huge role in purchasing decisions. But a retargeting campaign can make your ads even more strategic, enticing people to think of your brand beyond…

The New Handshake: Have Your Sales Met Social Media?

Talent Builders

The times are changing, this much is true. Whether you’re venturing into the mystical world of augmented reality, looking to cut down on the (seemingly) countless hours spent scheduling social media posts or hoping to take your existing ventures into new and emerging markets, it’s important to remember where it all starts: with a handshake…

The Revolution Will Be Televised… and Tweeted, Liked and Blogged

sm relations

Is this your first time seeing the social media revolution video (world edition) above? It’s no secret that the social sphere has had an impact across the business landscape, no matter your niche. That’s probably why you’re here. You know this, but how do you make sense of all the noise, clutter, thousands of tweets-per-minute…

SOCON12 AGENDAS: It’s in Print, It’s on the Web, It’s Official…

Mindzai Creative

  Special thanks to Mindzai Creative of Atlanta, Ga. for being a genuinely awesome print sponsor! That’s right, the kick-off for SoCon12 is JUST around the corner. Material has gone to the printers, the rooms have been reserved and details of logistics and all that fun conference-type-stuff is getting wrapped up. But, if you’re anything…

Why Online Auctions are a Smart Choice for Fundraising + Supporting A Good Cause

fundraising

Fundraising is difficult, so why not expand your reach and raise more money online? After all, a lot of people are on the Internet most of the day anyway. By providing the option for people to support your cause digitally you increase the chance that people will give to you and share your cause or…

Augmented Reality – How Will It Change Your Future?

augmented reality socon atlanta

“Technology come to life.” That is one way to think about augmented reality. Augmented Reality — or AR, as it’s often quipped—projects graphics, videos and possibly more on top of real life, providing an enhanced view of the world through an electronic lens. One common example is the yellow “first-down” lines superimposed on TV screens…