| SoCon12 Breakout Session Room Assignment | |
| 10:45am – 11:45am Break out session #1 | Room |
| Always On: Will Traditional Computers Survive the Mobile Revolution | 3010 |
| Real Life… Only Better: The Latest in Augmented Reality | 1022 |
| Lessons in Video PR | 3021 |
| Crowdsourcing content: The social consumer as a source for content and dialogue | 3023 |
| Socializing Local Store Marketing (LSM) | 2035 |
| Lessons from the field: The impact of social media on investigative reporting | 2030 |
| The Future is Now: Social TV and What Consumers Want | 1020 |
| The Great Unfollow Experiment | 2028 |
| The War On Stupid | 2036 |
| Educating (Dr.) Rita | 2021 |
| Social Service: Cultivating Responsible Fans | 2023 |
| How to Mingle Social Media and SEO 140 Characters or Less | 3019 |
| 1:15pm – 2:15 pm Break out session #2 | Room |
| Photography 4.0: The Mobile Revolution | 2023 |
| Be a Big Fish in a Small Pond: Growing Your Venture Overseas | 2035 |
| Creating and Leveraging Sustainable Social Media Communities | 2030 |
| Crowd Financing 101 | 2028 |
| The Creative (not creepy) Use of Social Media Analytics | 2036 |
| Integrating Social Media into Your Organization | 3021 |
| Social Media for Advocacy: Using Next Generation Tools to Spread Awareness and Influence Policy | 2021 |
| Quit the Daily Grind: A Former Newspaper Reporter’s Social-Media Journey to Freelance Success | 3019 |
| The Social Journey: Steps to Becoming a Social Business | 3023 |
| Designing for the Mobile Age | 2025 |
| Power Struggle: From Wall Street to Boner’s BBQ | 3010 |
| 2:30pm – 3:30pm Break out session #3 | Room |
| Creating a Social Media Strategy that Affects Behavior using a Whole Brain Approach | 3021 |
| Maximizing Brand Engagement: The Convergence of Social Media and Search Marketing | 2034 |
| Create, Connect, Collaborate: Words that work online | 2036 |
| The Intersection of Social Media and Communicating Sustainability | 2028 |
| The World Has Gone Mobile: Use Your Basic Web Skills to Build iPhone and Android Apps | 1020 |
| Why Time Consuming Blogging, Twitter and Facebook Strategies May NOT Work for Your Business: Consider These Alternative Social Media Strategies | 3019 |
| Mine! No, Mine! : Who Owns Social Media? | 2035 |
| Would You Like A Badge With That? Event Organizing In A 2.0 World | 1022 |
| Building Web-Based Augmented Reality Experience | 3023 |
| She Said, He Said: A Modern Day Battle of the Sexes | 3010 |
| Oops? Did I say that? Online Reputation Management Meets Social Media | 2021 |