Author Archives:

Social Media and the Law: How to Reduce Your Risk

social media and the law

Social media and the law. It’s probably not something you think about everyday—or every tweet, for that matter—but, if your not careful, you may find yourself stooped in regret. 2011 saw a spike in legal action in the online social realm. Now, attorneys are predicting 2012 will bring even more lawsuits and court decisions. So it’s…

Special Thanks to Kennesaw State University for Their Support (And for Putting Up with Us)

Kennesaw State University

This year, we’re excited to have such a groundswell of support from around our own Kennesaw State University. As the college we call home has continued to expand, so has the breadth and depth of the courses offered. Whether you’re straight out of high school, looking to snag that advanced degree or furthering your career…

How Search Retargeting Can Strengthen Your Brand’s Web Advertising

search retargeting

Search marketing, or having your ads appear next to relevant keywords in search engines, is a hyper-targeted way to get more brand recognition — and according to the data plays a huge role in purchasing decisions. But a retargeting campaign can make your ads even more strategic, enticing people to think of your brand beyond…

Why Online Auctions are a Smart Choice for Fundraising + Supporting A Good Cause


Fundraising is difficult, so why not expand your reach and raise more money online? After all, a lot of people are on the Internet most of the day anyway. By providing the option for people to support your cause digitally you increase the chance that people will give to you and share your cause or…

Augmented Reality – How Will It Change Your Future?

augmented reality socon atlanta

“Technology come to life.” That is one way to think about augmented reality. Augmented Reality — or AR, as it’s often quipped—projects graphics, videos and possibly more on top of real life, providing an enhanced view of the world through an electronic lens. One common example is the yellow “first-down” lines superimposed on TV screens…

How to Grow Your Business Ventures and Network Overseas

Selah Abrams SoCon 12

Niche and unsaturated growth markets are where it’s at. That’s what producer and entrepreneur Selah Abrams believes. If you’re hoping to create your own business opportunities, you might want to take note of this. “Look to niche, unsaturated markets, both in terms of content and physical location,” Abrams told us. He started out by bootstrapping…

Social TV: Understanding What Consumers Want

Eric Holtzclaw SoCon 12

For an increasing number of people, watching TV is no longer a passive, solitary thing. Even if you’re sitting alone on your couch, you can easily make watching your favorite shows a social experience. From Twitter hashtags to Facebook’s frictionless sharing of what you’re watching on Netflix and apps to complement your viewing enjoyment, social…

Why You Should Consider Unfollowing People on Twitter

desiree scales socon12

Desiree Scales owns an award-winning company, Bella Web Design, Inc. She has extensive experience in web design, branding, search engine optimization, online marketing and social media coaching. She also hosts The Bella Buzz, a weekly podcast dedicated to online marketing topics, tools and tips for business owners. Her session at SoCon12 is called “The Great…

What is Transmedia Storytelling? (Keynote Topic)


Steve Rubel, the keynote speaker and EVP/Global Strategy and Insights at Edelman, will be talking about transmedia storytelling. Do you know what it is? Transmedia storytelling. It’s a Hollywood buzzword, but for those who live outside the glitz of that world and who aren’t early-adapters in the advertising world, it’s likely an unfamiliar term. Or…

How Much Time Should You Spend on Social Media for Your Business?

social media time

You know social media is beneficial to your business and you know you need to be involved with your online communities regularly, but it’s easy to sucked in and find yourself spending large amounts of time on these sites without feeling like you’re actually accomplishing anything. So, how much time should you really be spending…

#SoCon12 on Twitter

new TWTR.Widget({ version: 2, type: 'search', search: '#socon12', interval: 30000, title: 'Tweets fr…[more]

On Quaint, Atlanta-Area Attractions and Superb Education

On Quaint, Atlanta-Area Attractions and Superb Education

If you’re familiar with the Atlanta area you probably already know a good bit about the City of Ma…[more]

Social Media and the Law: How to Reduce Your Risk

Social Media and the Law: How to Reduce Your Risk

Social media and the law. It’s probably not something you think about everyday—or every twee…[more]